Case Study: Holiday Inn & Suites

In today’s fast-moving social media landscape, going viral is often seen as the finish line. In reality, it’s just the starting point. This case study highlights how Holiday Inn & Suites leveraged a viral influencer collaboration to not only achieve massive reach, but to build long-term audience growth and sustained brand visibility well beyond the initial spike.

In June, Holiday Inn & Suites partnered with an influencer whose content aligned naturally with the brand’s audience and travel mindset. The collaboration focused on storytelling and experience-first content, showcasing the property in a way that felt organic, aspirational, and highly shareable.

Rather than relying on overly polished promotional assets, the campaign leaned into relatable, in-the-moment visuals—content designed to stop the scroll and invite viewers to imagine themselves in the experience.

Virality is powerful—but sustainability is strategic. This campaign demonstrates that when influencer marketing is paired with intentional content planning, a single viral moment can fuel long-term growth. For Holiday Inn & Suites, the result wasn’t just millions of views, but a steadily growing social presence that continues to benefit from the momentum created in June.

With a stronger, more engaged audience in place, Holiday Inn & Suites is positioned to continue building brand loyalty through social-first storytelling, timely collaborations, and content that reflects how modern travelers discover and connect with destinations.